Job Description 仕事内容
EXPERIENCE: Media & communication professional with minimum 2 years of work experience in fashion companies and / or media agencies and / or press offices and / or communication / advertising agencies.
REQUIREMENT:
- Strong written skills. Experience in writing and editing is highly desirable (Japanese)
- Previous work experience in Public Relations, Digital marketing, Fashion environment
- Strong communication skills. The role involves liaising with clients, influencers, and internal teams, so verbal skills are needed. Comfortable attending client facing meetings is a
- Be familiar with current and emerging digital media platforms such as Google, Facebook, Twitter, LinkedIn, YouTube, Instagram, Line, forums and
- Great time management skills and attention to
- High level of computer literacy, including the ability to research online, learn how to use new online tools and be proficient in all Microsoft Office
- Understanding of the Japanese Digital sphere and online
- Be flexible, adaptable and ready to learn quickly. Ability to multi-task is vital
- Fluent in Japanese and business English (Italian is not mandatory but a plus)
RESPONSIBILITIES:
- Planning and implementing online campaigns on various platforms. (e.g., Google Analytics, Facebook, Instagram, Twitter, LINE)
- Campaign monitoring and evaluation using tools such as Google
- Control of campaign budgets and
- Analysis of data and achieved results, co-creation of a further strategy, optimization of conducted activities in terms of achieving the
- Cooperation with agencies supporting individual marketing
- Preparation and updating of content and materials for online
- Close cooperation with the PR, E-Commerce, and Sale Force Department in order to implement all strategies matching the requirements of the omnichannel business and all current promotions/events in order to coordinate messaging across all
- Liaise with E-commerce and HQ digital
- Carry out ongoing competitor analyzes and recommend strategies to improve the overall business and customer
EDUCATION: BS/MS degree in in Business, Communications, Marketing, Public Relations, or a related field
The Calzedonia Group, founded in Italy in 1986 by Sandro Veronesi, is a vibrant, multi-faceted organization. Thirty years of business have seen constant, solid growth in terms of turnover and expansion, the creation of successful products and brands, the establishment of an international fashion retail presence and an involvement in a growing number of sectors.
The Calzedonia Group handles the entire life cycle of a product internally, from creation and production, up to worldwide distribution. The collections are sold exclusively within the more than 4.800 directly owned or franchised single-label stores under the brands Calzedonia, Intimissimi, Intimissimi Uomo, Tezenis, Falconeri, Signorvino and Atelier Emè, present in the best locations more than 50 different countries around the globe. Our retail network is constantly evolving and international growth is a priority for the company. We are in a period of rapid expansion and consolidation in the heart of Europe, with the goal of commercial growth in the Far East and the United States and an always attentive eye towards new challenges in markets with interesting potential.
Calzedonia Japan
Stella Ventroni
Country Manager
Naoko Sato
Human Resources Manager