PR Digital Marketing Specialist

  • Calzedonia Group Japan
  • 日本、東京都新宿区新宿3丁目17−3
  • 4月 01, 2023
Full time 正社員 Marketing マーケティング Retail-Fashion-Apparel 小売、ファッション、|衣服

Job Description 仕事内容

EXPERIENCE:      Media & communication professional with minimum 2 years of work experience in fashion companies and / or media agencies and / or press offices and / or communication / advertising agencies.


  • Strong written skills. Experience in writing and editing is highly desirable (Japanese)
  • Previous work experience in Public Relations, Digital marketing, Fashion environment
  • Strong communication skills. The role involves liaising with clients, influencers, and internal teams, so verbal skills are needed. Comfortable attending client facing meetings is a
  • Be familiar with current and emerging digital media platforms such as Google, Facebook, Twitter, LinkedIn, YouTube, Instagram, Line, forums and
  • Great time management skills and attention to
  • High level of computer literacy, including the ability to research online, learn how to use new online tools and be proficient in all Microsoft Office
  • Understanding of the Japanese Digital sphere and online
  • Be flexible, adaptable and ready to learn quickly. Ability to multi-task is vital
  • Fluent in Japanese and business English (Italian is not mandatory but a plus)



  • Planning and implementing online campaigns on various platforms. (e.g., Google Analytics, Facebook, Instagram, Twitter, LINE)
  • Campaign monitoring and evaluation using tools such as Google
  • Control of campaign budgets and
  • Analysis of data and achieved results, co-creation of a further strategy, optimization of conducted activities in terms of achieving the
  • Cooperation with agencies supporting individual marketing
  • Preparation and updating of content and materials for online
  • Close cooperation with the PR, E-Commerce, and Sale Force Department in order to implement all strategies matching the requirements of the omnichannel business and all current promotions/events in order to coordinate messaging across all
  • Liaise with E-commerce and HQ digital
  • Carry out ongoing competitor analyzes and recommend strategies to improve the overall business and customer

EDUCATION:      BS/MS degree in in Business, Communications, Marketing, Public Relations, or a related field